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An Analysis of Malcolm Gladwells Small Change Posted on September 12, 2012 by Jake Kelly Armchair activism is inefficient in regards to challenging the status quo. Outside, a small crowd had gathered, including a photographer from the Greensboro Record.

Ill be back tomorrow with A. & T. College, one of the students said. Ill be back tomorrow with A. & T. College, one of the students said. Small Change: Why the revolution will not be tweetd. Small Change: Why the revolution will not be tweeted In his article, Small Change: Why the revolution will not be tweeted, Malcolm Gladwell offers harsh critiques of the superficial relationship between social media and social change.

Gladwell writes, social media cannot provide what social change requires (Gladwell, 315). Gladwell argues that social change requires strong ties and a level of hierarchy organization in which social media, comprised of networks built In his article Small Change: Why the Revolution Will Not Be Tweeted, published in the New York Times on October 2010, Malcolm Gladwell looks closely into the notion of social change and the different means to achieve it. Malcolm Gladwell, Small Change: Why the Revolution Will not be Tweeted Essay Malcolm Gladwells article" Small Change: Why the Revolution Will not be Tweeted" raises a significant question about the prospective contribution of webbased social networking to the advent of progressive social movement and change.

Malcolm Gladwell, Small Change: Why the Revolution Will not be Tweeted 1508 Words 7 Pages Malcolm Gladwells article" Small Change: Why the Revolution Will not be Tweeted" raises a significant question about the prospective contribution of webbased social networking to the advent of progressive social movement and change. In Malcolm Gladwell's essay" Small Change"he is addressing the issue of activism in today's society, where people are using social media to gather together rather than actually coming together in person.

Gladwell starts his essay with the story of four black college freshmen who went to a lunch counter that was only for white people.